Jooba Concept Art

Here is where it always starts...from a sketch.
These are the most critical part, as its been my experience that people react most viscerally to a sketch.Either your character has appeal or it doesnt...showing the sketches around at this stage establishes the whole feel and characters of the world.

I do fast b/w sketches and color them later in Photoshop, also the design of the characters does change from medium to medium, as the final Flash animated figures did come out slightly different.