Tuesday, September 9, 2008

Jooba!





Wow, 4 months of dev. time and finally I can talk/show what we have been working on.

Its ACK Media's first product in the pre-school age group and is about a bunch of kid's characters in a fantasy land where they have tons of adventures, explore basic learning concepts such as alphabets , numbers and shapes/colors.
We also introduce Kalia and Doob Doob, two popular characters from Tinkle as the MCs of the show as well as some live action dancers.
Its a very India themed show, as Samir Patil, the producer of the show has always stressed the demand in the market for such a show.

The entire show is a mixed format 22 minute episode that can work as a TV serial or 11 minute episodes.I conceptualized the world, designed the characters and with the help of a very talented team in Bangalore and Mumbai ,directed the 4 DVDs that we are releasing in September.
It was an exhausting effort as we had to do design and production in 3 different formats, to wit Live Action, Puppetry and Animation.
We ended doing all the post-production ourselves as well and have learnt a lot from this experience, with a number of team members learning entirely new skill sets to push the bar.So enough with the blabber, here's the work, starting with the concept stills...

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